UK based lingerie brand Nudea has revealed its trend predictions for the coming year with sheer fabrics, a strong focus on sustainability and comfort + wellness set to be popular among consumers.

Nudea’s CEO and Founder, Priya Downes’ predictions for 2025 include:

Sheer

“Across the most recent Fashion Week catwalks, sheer fabrics were again a recurrent trend seen on sheer and lace skirts, dresses and lacy bralettes. Using transparent fabric adds a layer of intrigue to outfits as well as giving a sneak peek at the underwear beneath. We’re seeing a lot of people choosing to style high waisted black briefs, or those made famous by Bridget Jones, under very sheer dresses and skirts rather than something more revealing. This is a play on the underwear as outerwear vibe, which is a great trend for the lingerie industry.”

Sustainability

Priya adds: “We’re seeing consumer awareness about sustainability and circular fashion growing at an ever-faster pace. We first certified as a B Corp in 2022, and are due to recertify in 2025, in that time we’ve seen consumer awareness of B Corp increase exponentially as we all become more aware of sustainable consumerism. What’s more, legislation in the EU designed to stop overproduction and overconsumption of clothing has now come into play and clothing sold in the EU must be labelled to show its fibre composition which in turn will create more consumer awareness.”

“We predict that there will be a shift in consumer demand for more eco-responsible fabrics in the coming years. We’re pleased that we’ve started working with Etam Groupe on an exciting new innovative, sustainable collection which we’ll be able to share news of in 2025.”

Comfort & Wellness

“Comfort has become non-negotiable for so many since the start of lockdown, added to the wellness industry boom, we predict that consumer demand for active intimates will continue to soar. Supportive bralettes and full coverage briefs are hugely popular already and now account for more sales than our technical bra offering. And continuing with the wellness theme, the soft greens that we’ve seen in 2024 will continue to be strong into 2025.”

Nudea is a sustainable lingerie brand dedicated to creating thoughtfully designed underwear and loungewear from natural and recycled materials. Focused on comfort, fit, and eco-conscious practices, the brand empowers individuals to make mindful choices without compromising on style.

Founded by Priya Downes, Nudea blends functionality with sustainability, promoting self-care and environmental responsibility. As a B Corp-certified company, it emphasises longevity, durability, and a commitment to leaving the world better than it was found.

www.nudea.com