Hybrid success for Groz-Beckert at ITMA Asia
Circular Knitting
Visit Groz-Beckert in person and virtually at ITMA Asia
The leading German company’s products will be presented both physically as exhibits, and in virtual format via augmented reality in Shanghai.
12th May 2021
Knitting Industry
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Albstadt, Germany
The 7th ITMA Asia + CITME takes place from 12–16 June 2021 in Shanghai, China, where Groz-Beckert present new products from all six product areas. The company’s products will be presented both physically as exhibits, and in virtual format via augmented reality. Groz-Beckert will welcome guests on-site at the National Exhibition and Convention Center in Hall 4, Booth C31. In addition to the face-to-face event, the company is also inviting industry visitors to its virtual booth.
In 2021, around 1650 exhibitors from 24 countries are expected at the 7th edition of ITMA Asia + CITME. Groz-Beckert is offering all visitors who cannot travel to the trade fair the opportunity to visit its virtual booth, which matches the original booth and has a three-dimensional design.
Visitors can move through the virtual space alone or together with a Groz-Beckert employee and view all exhibits in 3D. Free registration is required to attend the digital trade fair, which will be possible approximately two weeks before the start of the trade fair. Further information can be found on the Groz-Beckert website and in the company’s newsletter.
The Knitting product area will be presenting several product innovations at ITMA Asia:
-The SAN SF staple fibre needle and the SNK SF staple fibre sinker, which is specially designed for use on large diameter circular knitting machines.
-The dur needle, which is particularly suitable for high loads on sock machines thanks to its optimized geometries.
-The SAN TT for application-specific use in the field of technical textiles for flat knitting machines and a needle that enables new dimensions of fineness to be achieved in the flat knitting area.
Groz-Beckert will also be demonstrating its relevance as a system provider in the area of warp knitting at ITMA Asia. The warp knitting machine needles and system parts from Groz-Beckert are precisely matched to each other and achieve an even and error-free warp knitting process, the company explains. Augmented reality provides deeper insights into the interaction of the individual system components.
Groz-Beckert is the world’s leading provider of industrial machine needles, precision parts and fine tools as well as systems and services for the production and joining of textile fabrics. The products and services support the fields of knitting, weaving, felting, tufting, carding and sewing. The family-owned company, founded in 1852, employed around 9000 people and generated a turnover of €618 million in 2020. Groz-Beckert operates with agencies, production and distribution subsidiaries in more than 150 countries around the world.
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