adidas and Woolmark explore new product applications
Design
Woolmark Performance Challenge winner immersed in wool
Follow the winner of the WPC 2020 Woolmark internship program, Bettina Blomstedt of Finland, on her three-month journey to develop innovative performance wool samples.
19th July 2022
Knitting Industry
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Finland
One of three winners of the 2020 Woolmark Performance Challenge, Bettina Blomstedt of Aalto University in Finland, undertook her three-month internship with four of The Woolmark Company’s network partners. Alongside gaining invaluable technical knowledge and deepening her understanding of wool, Bettina had the unique opportunity to develop innovative new wool samples in collaboration with The Woolmark Company’s longstanding supply chain partners.
As one of 352 applicants and one of three internship awardees, Bettina’s WPC entry explored possible compositions of wool and other natural fibres with sustainability in mind, asking: how can the inherent properties of Merino wool be utilised in sportswear, without adding any synthetic materials to the mix?
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