Carvico, a leader in the development and production of latest-generation non-run stretch fabrics, draws on its product innovation skills to introduce VITA fabric with Lycra Sport certification in the technical sports clothing for the cycling sector.

The company will launch its new high performance fabric at the upcoming Eurobike fair, which will take place from 31 Auust to 4 September in Friedrichshafen.

“Once again we're working side-by-side with Carvico in a significant new project we have great belief in. Our Lycra Sport brand has been developed with the aim of offering all the innovation and hi-tech value possible to a segment with such specific requirements - active sport. Vita and Filippo Pozzato are the perfect embodiment of the passion for challenges that is such a fundamental aspect of our activities,” commented Edy Figini, Head of Marketing for Invista Italy.

Exceptional ambassador

Filippo Pozzato, who races for Wilier Triestina - Southeast team, is one of cycling stars from Italy and throughout the world who will feature in the new communications project Strong like Me, dedicated to the VITA fabrics launch in cycling.

Former winner of the Milan – Sanremo race and recently bronze medallist in the Italian National Championships agreed to test in person prototype garments made using Carvico's bestselling fabric, which boasts Lycra Sport certification, during his training sessions. The aim is to subject the fabric to an exclusive live trial and obtain the approval of a professional international cyclist.

“Every detail, every gesture, every piece of equipment and material is crucial. I couldn't do what I do without that kind of attention to detail,” commented Pozzato. “People like me who are always seeking to improve their results know it's important to be able to rely on clothing that boosts performance. I'm always on the lookout for something new, and that's why I've decided to test the new VITA fabric for myself. I know Carvico and the Lycra Sport brand and two important companies like these can only be a guarantee of quality and innovation.”

High-performance product

An innovative, high-performance product, VITA fabric uses textile research carried out by the Lycra Sport brand. VITA with Lycra Sport is designed to enable fabrics to provide outstanding compression performance. Its ability to contain muscle movement means it can help athletes limit the amount of energy they waste, leading to improved performance, the manufacturer reports.

"Only by exposing our fabrics to real-life fatigue, sweat and wear and tear - all part of a competitor's everyday experience - can we develop truly effective, high-performance solutions,” said Stefano Eretti, Carvico Group CEO.

“We're honoured and pleased that such a high-calibre sportsperson as Filippo Pozzato has chosen to work with us. This kind of confirmation only goes to show that together with our long-standing partner the LYCRA brand, we are working in the right direction to introduce cutting edge materials".

www.invista.com

www.carvico.com