New concept garments to be presented in Portland and Munich. © Cifra

Cifra, based in Italy, a specialist in the manufacture of apparel using its Warp Knit Seamless (WKS) production technique, will present its new outdoor, hybrid, activewear and athleisure concept garments at the Functional Fabric Fair in Portland next month and at Performance Days in Munich in November.

“We want to export our know-how to the most important sport-oriented areas of the world, namely the United States and Germany, today undisputed outposts in our sector,” said Cesare Citterio, CEO of Cifra.

“The third stop will then be in New York at Performance Days, where we'll be able to meet up with the most skilled players in East Coast brands. If you take into account that over 40% of the sports and lifestyle market is American, the fact that we attend both Portland and New York fairs, indicates a significant choice for us. Our across-the-board technology is what makes us appealing to all brands, from international fashion houses to trend niche brands. Furthermore, the high-quality B2B formula, set in place by Performance Days, allows us to meet the players who count amidst a pleasant and more relaxed atmosphere.”

The new proposals will highlight innovative design developments. © Cifra

“Among the new proposals that we'll be presenting at the upcoming trade fairs, I'd like to highlight the innovative developments that have occurred in hybrid jackets, which are already proving to be the main theme in clothing for the near future.”

For Cifra, the theme of sustainability has always been one of the most important aspects in the entire production chain. The company is committed to producing zero waste, and in May launched  the Green Attitude project, which introduces eco-sustainable and regenerated yarns, such as Econyl by Aquafil, Q Nova by Fulgar, Starlight by Radici, Amni Soul Eco by Fulgar, Roica Eco Smart, and Sensil Ecocare by Nilit Fibers.

www.wks-cifra.com

Further reading

Cifra is going all-in for sustainability