The International Apparel Federation (IAF) has signed a memorandum of understanding with the Hong Kong General Chamber of Textiles (HKGCOT).

The aim is to exchange knowledge on innovation, apparel markets and international business opportunities. Rahul Mehta, President of IAF, and Dr Gordon Yen, Chairman of HKGCOT, signed the agreement in Hong Kong this week.

Important connection

The agreement will give the IAF an important connection in the vibrant fashion industry of Hong Kong, the federation reports.

It is expected to help to further the IAF’s aim to build bridges across continents by attracting fashion entrepreneurs from Hong Kong to IAF’s international conventions and vice versa, to bring information and connections from across the world to Hong Kong.

Globalisation efforts

The collaboration with IAF is a step further in Hong Kong’s goal to globalize local designer brands and to create opportunities for young promising designers to get international exposure.

Last year HKGCOT signed a memorandum of understanding with IAF member American Apparel and Footwear Association (AAFA). In collaborating, HKGCOT can strengthen their knowledge on overseas markets by using IAF’s network which reaches over 50 countries and the biggest apparel markets.

Hong Kong is a hub for international fashion industry, especially in the areas of design, sourcing and education. Large fashion shows and exhibitions are held regularly in Hong Kong each year, attracting businesses around the world.

Supporting industry

The IAF is the leading federation for apparel manufacturers, their associations, apparel retailers and the supporting industry. IAF’s membership now includes apparel associations from nearly 60 countries representing over 200,000 companies.

IFFTI is an international body comprising of leading international fashion universities and schools focused on helping its members in upgrading their programs, assist in bringing about sharp professionalism in the structure and operation of the fashion industry in their respective countries. Presently IFFTI comprises 45 institutions from 23 countries around the world.

www.iafnet.com