The Link, the talent scouting contest organized and promoted by MarediModa, moves from the pandemic edition of last year which registered a very high level of innovation in each category, to the nonstop creative impulse of the young talents of tomorrow.

“It is exactly from this impulse that the new edition of The Link starts off in the hope to meet again on the next edition of the trade show, to attend the fashion show and the awards ceremony,” the organisers say.

Over the last few days, more than one hundred fashion design schools from all over Europe received applications to be handled over tom their students. Students are being asked to design a beachwear, underwear or an athleisure collection, which stands out for innovation - and fabric could play a main role, the organisers explain. Finalists will enjoy a specific area at the next edition of MarediModa where to show their collections and be protagonists in the fashion show that will decree the winners of each contest category, they add.

Finalists will then have the opportunity to exhibit their collections in Florence during the Maredamare show, partner of The Link contest, together with the most famous brands in the world. A unique opportunity to be on stage.

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