The Link 2018 participants. © MarediModa

The search of creatives from all over Europe is officially open and it’s expected to be even more engaging than last year. The Link competition that runs during MarediModa inaugurates the season 2019, involving over 100 European schools of creativity, in order to intercept the most talented students of style and design and put them in direct contact with fashion brands.

Organised and promoted by MarediModa, a leading international trade fair presenting the latest in fabrics and accessories for swimwear, underwear, and athleisure, The Link is recognised as a “virtuous system dedicated to students to promote and enhance their creativity”, organisers report. “Thanks to The Link contest many young people have been given the possibility to design their own collection or work in style depts. of leading international fashion brands.”

Starting from last year, The Link has opened up to the world of athleisure in addition to the usual beachwear and underwear categories, resulting from the extraordinary contamination and crossover of these three segments: What is designed for a beachwear or bodywear collection can fit perfectly a sportswear collection and vice versa.

The Link competition inaugurates the season 2019, involving over 100 European schools of creativity. © MarediModa

“In short: more than one hundred European schools involved, two steps of selection, only nine finalists (three for each category: beachwear, underwear and athleisure) who will experience an unforgettable event in Cannes. A show space at the exhibition for their mini collections, an exceptional visibility and a thrilling fashion show after the usual vote of the public and the technical jury,” organisers report.

All the finalists are given an opportunity to participate in a runway show on the occasion of Maredamare trade show, one of the important events in the world dedicated to beachwear, which takes place from 20-22 July 2019. Winners will receive a cash prize and an internship with a leading fashion brand.

The MarediModa Fair, which takes place every year in Cannes since 2002, is an important event for the premiere presentation of the collections of fabrics and accessories for the sea, underwear and athleisure sectors. It boasts an international presence of exhibitors and visitors that continues to grow year after year. In 2019, it will take place from 5-7 November.

www.maredimoda.com

Further reading

Streetwear is the new luxury