The 8th edition of Première Vision São Paulo that took place from 10-11 at Expocenter Norte, accommodated 110 exhibitors from 14 countries and welcomed 6,162 designers, buyers, journalists and representatives of the textile”fashion market of Latin America.

An international platform for fashion information and business expansion, Première Vision is an important event that is being held in France and in other countries with strong textile tradition, such as United States, China, and Russia. This was the first edition headed by Guglielmo Olearo, Première Vision International Exhibitions Director. “The core objective of Première Vision is to inspire the market. We want the creators to find their ideas and the suppliers they need to start their collections,” he explained.

“I always visit Première Vision São Paulo to check out the latest products. Fabric is the raw material of designers and the show is our playground,” said the designer Alexandre Herchcovitch.

“We received more than 1,000 visitors over the two days of the event and felt the keen interest of these professionals for special products designed to boost the competitiveness of clothing manufacturers,” said Oto Arantes, Sales Manager of Cedro Têxtil.

Trend Vision São Paulo

At Trend Vision São Paulo, Première Vision fashion director Pascaline Wilhelm unveiled the Autumn/Winter 14 trends, based on research conducted by Première Vision experts.

According to experts, this is a season of transition, where combining technology and sensitivity, the contemporary craft presents imperfections and irregularities, volume, flammé yarns, jacquards and ‘material effect’ motifs. The focus is on elegance, sensitive rigor, perfecting lines and shapes, engineering with ease, drawing from a single line or gesture.

There were four main topics outlined: Engineered Flexibility (refined and ennobled neoprenes, tailoring, and spandex”enriched wools); Glimpse of Asphalt (lace, embroidery and wool, satins and silks with leather reflections); Emotional and Exciting (flowered or diluted silk panels, blurred bouquets); and Great Gestures (jacquards and spectacularly cut yarns).

The renowned bureau Peclers Paris presented under the concept ‘Fashioning the Future’, the main themes and lifestyles of the Spring/Summer 2015 trends book. The fashion stories emphasised the use of technological materials and silhouettes with exaggerated shapes.

Fitness at issue

The debate ‘When Fitness meets Fashion’, organised by Première Vision São Paulo and mediated by Geni Ribeiro, a consultant specialising in the textile industry, brought together the founder of Casa de Criadores André Hidalgo, the designer Raquel Alvarez, from the Brazilian women’s clothing brand Sacada, Kalimo’s product developer Adriana Berto, Bia Brazil’s designer Ana Paula Silveira and Groupe Carlin’s trends expert Natalie Oliffson.

“There is no doubt that fitnesswear is now fashionable. In Brazil, fitness was born on the fashion shelves, then it headed for sports and is now back full force, lending to the fashion world spontaneity and lightness of movements, which spread out like trends,” Geni Ribeiro said.

“In Kalimo, fitnesswear complements our fashion line. Our main focus is still fashion, but three years ago, we actually started to operate in this segment, which walks in parallel with our brand. It is interesting to get feedback from customers, since they always stress that our distinctive feature is that we add our fashion flair to the sports line,” Adriana Berto explained.

“Today we are going through a time of interest in functional clothing that is both comfortable and stylish. Fitnesswear enables this exchange, ensuring versatile looks,” Raquel Alvarez commented.

The outfits of this edition

The designer Raquel Alvarez, who started her career in modelling and who starred the pages of major national and international fashion magazines with her creative and maximalist looks, has designed the outfits of Première Vision São Paulo.

The look featured Kalimo’s Softcell fabric and Visco Light Lurex Sublime, which is a polyamide and lurex fabric composed of 78% polyester and 22% polyamide, suitable for digital prints.

“I've always worked with conceptual pieces that follow a minimalist style, which I usually contrast with some flashy detail. To create an outfit that promoted the encounter of fitness with fashion, I conceived a look that refers to a modern samurai, with handcrafted and feminine details that bring technology and the soft touch of the fabrics developed by Kalimo.”

Technological Fabrics: fashion, performance and well”being

Christina Rangel and Michelle Carvalho, design coordinators of Senai Cetiqt, presented this theme, showing that any influence in clothing and in textiles is caused by changes in consumer behaviour, which regularly acquires new habits and requires new standards of product quality.

In response to these market demands that alternate between aesthetic issues, environmental concerns, health, performance, wellness and comfort, combined with the intensification of development and diffusion of technological research, new techniques arise for the production of yarns and fibres that lie between the frontiers of physics, chemistry, biology and materials science (nanotechnology).

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