© Groz-Beckert

Groz-Beckert reports that it welcomed over 6500 international guests at its booth at ITMA 2019 in Barcelona, Spain, which ran from 20-26 June. This year, 1717 exhibitors from 45 countries presented their products to over 100,000 visitors from 137 countries at the world’s leading trade fair for textile machinery.

The Groz-Beckert booth also attracted an international audience - guests came from 94 different countries, including Italy (12 %), Germany (10 %), Turkey (9 %), India (8 %), Spain (7 %) and Portugal (4%).

Over the seven days of the trade fair, Groz-Beckert presented its product and service highlights in the fields of knitting, weaving, felting, tufting, carding and sewing. The company also presented its cross-divisional and cross-product range offered by the Groz-Beckert Academy and the Technology and Development Center (TEZ).

In addition to the individual exhibition areas, the company’ new trade fair concept also included an innovation hub, where the latest innovations from all divisions were presented together. “Visitors could encounter the entire range of products in an extremely small space – both in real life and virtually thanks to Augmented Reality. This virtual system does more than just present the same information in a new way. It ensures that visitors leave the Groz-Beckert booth having enjoyed the kind of unique experience that builds real positive associations,” the company said in a press statement.

© Groz-Beckert

“Guests also had the opportunity to take away their own personal memento at the Selfie Station in the tunnel at the booth, enabling them to become part of the Groz-Beckert campaign motifs.”

According to Groz-Beckert, numerous expert discussions during ITMA provided important stimuli for the textile industry. “The ITMA 2019 in Barcelona was a real success for Groz-Beckert and opened up new perspectives, “the company said.

Groz-Beckert is the world’s leading provider of industrial machine needles, precision parts and fine tools as well as systems and services for the production and joining of textile fabrics. The company’s products and services support the fields of knitting, weaving, felting, tufting, carding and sewing. The family-owned company, founded in 1852, employed more than 9,000 people and generated a turnover of around €745 million in 2018. Groz-Beckert operates with agencies, production and distribution subsidiaries in more than 150 countries around the world.

www.groz-beckert.com