For nearly 30 years, Interfilière has made its mark as the leader in the fabrics and accessories market for intimates and beachwear. Positioned as both a trend-setter and business platform, Interfilière, the organisers say, combines innovation, tradition and the most high-performance expertise.

“The successive launches of the Shanghai and Hong Kong shows in 2005 and 2006 confirmed the international strategy and DNA of the brand, which identified the show portfolio as a whole from 2010,” show owner Eurovet says.

“From Paris to Shanghai, via Hong Kong, the brand has all the global markets covered. Offering unrivalled inspiration and sourcing, Interfilière events are an industry benchmark, recognised for their selective range, trend-setting and forecasting and tailored to support the strategies of brands and garment-manufacturers working in intimates and beachwear worldwide.”

According to Eurovet, 2013 marks a symbolic new chapter in the brand’s history.

“Interfilière accompanies and advises its clients on all the different markets, identifying new sources of growth and offering an insight into future industry developments; creating a corporate logo and shared visuals is therefore a natural step,” Eurovet explains.

The new visual identity focuses on Interfilière’s four seasons:

January and July in Paris, March in Hong Kong and October in Shanghai. This way, Eurovet is reinforcing its strategy as a high-profile show, operating in different cities and countries.

“The new communications offer a “couture” perspective on fabrics through an original scene: a young woman is playing hide-and-seek behind strips of fabric, in a graphic image with a structured décor, evoking the fabrics used in the textile industry, innovation and technical prowess. At the same time, it conveys the intimacy, refinement, modernity and glamour of the lingerie and beachwear for which these delicate fabrics are intended,” the organisation adds.

“A dialogue between four different silhouettes, each representing one of the show sessions: together, they write a shared story for corporate communications. A unique brand proposing 4 key shows !”

Interfilière has earned the trust of 600 companies from 35 countries taking part continually in the 4 different shows in Paris, Hong Kong and Shanghai, attracting more than 30,000 visitors from 95 countries.

The campaign was created by Eric Gillmann - after spending several years as Artistic Director at Saatchi & Saatchi and Publicis Etoile, he established in 2009 “La Part des Anges” a communication consultancy agency which he now directs. Eric Gillman decided to offer his talents on a freelance basis to Interfilière to create this new image and identity. www.lapart-desanges.fr

Styling: Barbara, Lou and Eres for the outfits. Bischoff Textil AG, Codentel and Noyon Dentelle for the lace and embroidery.

Photographed by: Arno Lam : first and foremost a talented portrait photographer, Arno Lam highlights the touching and sometimes troubling aspect of the faces and characters he photographs. Over time, he has gained an interest in fashion shoots and now works in both domains, moving from the solemnity of a personal subject to pure fashion images. Past assignments include campaigns for Chloé, Benjamin Leprince, Les Créateur de Beauté (L’Oréal) and work for magazines such as l’Officiel, Figaro Madame and Marie-Claire... www.arnolam.com

www.interfiliere.com