Darn Tough Vermont, a family-owned American manufacturer of premium, all-weather outdoor and lifestyle socks is launching a UK website, Darntough.uk, to help grow sales of its products in the country.

Ranked as the number one brand in the Hike/Trek category in the US, Darn Tough has been slowly but surely growing in popularity in the United Kingdom in recent years.

There is currently a selection of core Darn Tough styles available to buy via the UK website, and the brand is working to broaden the available assortment in order to meet consumer feedback, requests, and demand. In time, the company hopes to offer close to its full collection on the site.

The launch of Darntough.uk is a key milestone for the brand, Mark Yardley, Senior VP of Global Sales says: “Over the past few years, we’ve been working to expand our relationship, and to share our story with consumers throughout Europe. This effort started a few years ago with the launch of Darn Tough in our brick-and-mortar partners in several European regions. Now, in an effort to continue supporting our retail partners, expand our distribution, and get our story out more widely, we’ve launched DarnTough.uk. We’re excited to be able to tell our story more broadly while making it easier than ever for consumers to purchase our Darn Tough socks.”

Darn Tough continues to create premium performance socks for any activity and every step of the knitting process still happens in the Darn Tough mill in Northfield, Vermont. Doing everything under one roof affords the brand the ultimate in quality and control and yields a sock that is said to be unparalleled in comfort, durability and fit. 

All Darn Tough socks come with the brand’s unconditional lifetime guarantee, and the launch of the UK website not only makes it easier for consumers to get their hands on Darn Tough socks, but it also allows them to start a warranty claim in the UK straight from the website, making the process even more straightforward.

The Darn Tough socks brand is owned and manufactured by Cabot Hosiery Mills, is a company located in Northfield, Vermont. The company was founded in 1978 by Marc Cabot, who had worked in the textiles industry in New York State until he purchased and rebuilt a vacant mill in Northfield. The company’s current CEO and President is Ric Cabot.

darntough.uk

darntough.com