Turkey’s YeÅŸim Tekstil, a leading manufacturer of knitted and woven apparel, is now promoting its range of household textiles under the new Yesim Home brand name.

In recent years the Bursa based company has started to position itself as a manufacturing brand, undertaking efforts to market the products it manufactures in different categories under its own brands. After introducing its products manufactured from yarns made from organically grown fibres such as organic cotton, under the Yesim Organic brand, and products manufactured using recyclable yarn under the Yesim Recycle brand, it will now start marketing its home textile products under the YeÅŸim Home brand.

Having recently applied for protection covering the YeÅŸim Home brand, the company aims to reach new customers in addition to its current ones through its own catalogues, which it has in planning. Production Manager Mustafa Demiralay of YeÅŸim Tekstil said: “Despite the fact that YeÅŸim Tekstil is currently perceived as an apparel manufacturer, it had initially started production from home textiles. Our success as a manufacturer of home textiles back then encouraged us to start manufacturing apparel and gave us new opportunities.”

Highlighting the company’s eagerness to lead in terms of their textile portfolio as they do in apparel, Mr. Demiralay said that from now on, the company would offer its home textile products under the YeÅŸim Home brand. Mr. Demiralay further said: “It is our target to market the product items we manufacture in this category under our new brand and increase the recognition of our home textile products.”

Under the YeÅŸim Home brand, YeÅŸim Tekstil will manufacture drapery, tablecloths, upholstery and bedding in the home textiles category. In addition to 100% polyester and cotton-polyester blends in YeÅŸim’s home textiles product range, there are items with 100% cotton content that the company has been manufacturing for two years.

Collections are prepared by the company in three product groups of drapery fabrics, namely tulle curtains, background fabrics and fabrics for roller blinds and in two product groups of upholstery fabrics, namely velvet and woven fabrics. Moreover, a separate collection is prepared thematically every season for table cloths and runner fabrics. Germany is the largest market for YeÅŸim’s home textiles.