Intimasia 2018, Asia’s exclusive fashion trade show dedicated to lingerie and intimate wear, will be held from 8-10 March 2018 at Adlux International Conventional Centre, Kochi. The event debuts in one of the fastest growing sectors of the apparel industry in India. “This promising consumer segment has recently not only increased in the volume of sales but also in the value,” organisers report.

The show will offer one of its kind platform for brands and retailers to assemble under one roof and explore growth opportunities in Kerala. Supported by Intimate Apparel Association of India (IAAI), the apex body of the Intimate Apparel Trade in India, the show promises to be the largest trade event in the country so far.

On display will be a range of intimate wear products, such as lingerie (basic and fashion), men’s’ innerwear, kids’ innerwear, sleepwear, loungewear, shapewear, maternity wear, swimwear, activewear and socks.

Kerala is one of the fastest growing markets for intimate wear brands and products, which was the reason for the organisers to bring the show to Kochi. With a per capita income of Rs.1,96,842 and 94% literacy, Kerala is also one the most brand-aware states of India. Over 2,500 traditional and modern MBOs sell intimate wear products in Kerala. Average daily sales for intimate wear products constitute around Rs. 53,143, making Kerala’s intimate wear industry worth over 5,000 crores.

Intimasia 2018 is a platform designed to put a spotlight on all facets of the intimate apparel industry. It will bring together emerging and established Indian and international brands, retail giants, trade partners, and potential business investors considering venturing into intimate wear industry. The show will also see fashion students, lingerie designers, fashion stylists, lingerie models, bloggers and other professionals from the fashion fraternity assembling at the grand event.

“Intimasia is set to bring a revolution in the intimate wear sector of India, which has been a hidden industry. For those who don’t know much, intimate apparel industry is the fastest growing segment of the textile and apparel industry, having a constant growth of over 15% for last 10 years and providing direct employment to over 60 lakhs. Intimasia will further accelerate the growth by helping the industry to get organised,” commented Yusuf Dohawala, organiser & CEO for Intimate Apparel Association of India (IAAI).

www.intimasia.co.in