The third edition of Intimasia, which will take place in New Delhi, India, from 21-22 January 2019, is set to become the largest intimate wear trade show in the country. “The innerwear segment has grown manifolds in India but is yet to realise its full potential. During the last few decades, the organised innerwear sector has risen exceptionally,” organisers report.

“The men’s innerwear is currently worth Rs 9,477 crore and is expected to grow at a CAGR of 7% in the next decade to reach Rs 17,454 crore by 2027. Meanwhile, the women’s innerwear segment is valued at Rs 18,454, and is expected to touch a whopping figure of Rs 56,364 crore by 2027, if it continues to grow at a rate of 12% CAGR over the next decade.”

Top brands like Triumph, Sweet Dreams, Groversons Paris Beauty, Pepe Innerwear, Lyra, Bodycare, Libertina, Zivame, Clovia, Pretty Secrets, Dollar, and many more have already signed in for the event. “Intimasia 3.0 aims to gather threefold in terms of footfalls as compared to its previous record,” said Yusuf Dohadwala, chief organiser of Intimasia and CEO of Intimate Apparel Association of India (IAAI).

Intimasia was conceived as a path-breaking concept to bring in the best minds amongst both retailers and brands under one banner with a dynamic and clear vision: the elevation of the innerwear business to new heights, by promoting fashion and ideation, while seeking to encourage and foster innovation and discussion. The event encompasses an eclectic mix of exhibition, launches, networking, opportunities and a platform for both retailers and brands.

Intimasia 3.0 Delhi 2019 will feature some of the industry’s most creative, sought after brands, delegates and visitors from the industry, design teams and symposiums, and fashion shows. The event offers two days of non-stop business interaction and networking at Pragati Maidan, opportunities to connect with the movers and shakers of the intimate wear industry, networking with top over 3,000 retailers, distributors and agents from Northern Region, robust participation from intimate wear brands across India, and B2B interaction for exhibitors and visitors.

Intimasia’s decision to select Delhi as its host venue was due to the quickest expanding markets for intimate wear brands in the area. More than 3,000 multi-branded outlets sell intimate wear products across Delhi and the NCR region. “Every year, Delhi witnesses annual average sales per customer worth nearly Rs 1,700,000, and an approximate monthly sale of Rs 416 crores and yearly sales of Rs 5,000 crores for all intimate wear products overall,” organisers explain.

www.intimasia.co.in