Leading international brands Wacoal and Luli Fama are to receive the MarediModa Creative Excellence Award at the 20th edition of the MarediModa trade show dedicated to beachwear, underwear, athleisure fabrics and accessories, which is being held at the Palais Des Festivals in Cannes from 8 to 10 November.

“The prestigious award is an acknowledgement that the Cannes fair attributes to international brands which have been able to build and consolidate an image and a history of absolute excellence, total examples of creativity, know-how and product ethics,” organisers say.

Wacoal, the global brand specialized in lingerie, beachwear and shapewear was established in 1949. It features a distinctive and modern style which aims to reach all women in every corner of the planet through its Wacoal, Freya, Elomi, Fantasie and Goddess brands.

Luli Fama, on the other hand, is an energy brand which takes inspiration from the colours and atmospheres of Miami and is particularly focused in the selection of fabrics and accessories.

"This year we are celebrating two brands of unquestioned success, two special guests who are used to it - states Claudio Taiana, President of MarediModa. Wacoal and Luli Fama, with their identity, represent the universal excellence of a well-made product. They represent absolute benchmarks with a unique tradition."

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