Hanes, America’s number one underwear brand, has introduced the new Hanes Originals collection, combining statement-making patterns and colours with ultimate comfort. The Winston-Salem, NC, headquartered company is launching a Make Yourself Comfortable campaign, inviting consumers to embrace modern style without having to sacrifice comfort.

Hanes Originals is a reinvigorated take on modern essentials, featuring a stylish assortment of men’s, women’s, boys’, and girls’ innerwear including t-shirts, tanks, bras, and underwear, as well as a wide array of activewear like hoodies, joggers, leggings, shorts, dresses, and socks. Hanes Originals leverages the company’s new global innovation approach and is the largest cross-category launch in the nearly 125-year history of Hanes.

“Comfort is at the very core of Hanes, and it has been for more than 100 years,” said Jane Newman, Chief Design Officer, Global Innerwear, Hanes. “With the launch of our new Originals collection, we continue our legacy of delivering basics that are far from basic, with contemporary comfort at incredible value. The Hanes Originals collection meets at the intersection of comfort and fashion-forward design, delivering a uniquely youthful assortment of apparel.”

The combination of style and comfort was incorporated in every step of the design process, through innovative fabrics and patterns that combine softness and stretch with youthful silhouettes and bold design. The Hanes Originals men’s boxer briefs and trunks, for instance, come in fun prints and colours and feature a more modern fit with a lower rise. Hanes Originals women’s bras and underwear come in must-have colors and prints of the season. The women’s line consists of a soft cotton-rich blend and new youthful styles including bralettes, bra-tops, bikinis, boyshorts and thongs.

“Comfort is more than just the sensation of clothing on your skin,” said Dawn Hedgepeth, SVP & GM, Women’s Innerwear, U.S., Hanes. “We went deeper with this collection to ensure that wearing our Hanes Originals will inspire our consumers. We want them to embrace their own originality by mixing and matching patterns, colours, and styles.”

Hanes is committed to ambitious sustainability goals and reminds consumers that they can make a big impact with simple changes. Washing in cold water versus hot water, for example, saves 90% of energy used in every wash cycle, a significant energy and greenhouse gas emissions savings just by turning the dial, the company says.

The Hanes Originals collection is on shelves now at major retailers and available directly to consumers through Hanes.com and retailer websites.

www.Hanes.com