Hanes, one of America’s most recognised brands in basic apparel, has partnered with lifestyle retailer Urban Outfitters to launch an exclusive capsule collection. The Hanes Heritage x Urban Outfitters collection features 28 pieces of innerwear and apparel, merging the brand’s legacy with contemporary style.

Drawing from Hanes’ 125-year history, the collection reinterprets classic essentials such as boxer briefs, ribbed tanks, crew socks, and oversized T-shirts. It also includes cropped sweatshirts and boxers featuring a throwback Hanes logo waistband, creating a blend of vintage Americana and modern aesthetics.

“Our collaboration with Urban Outfitters gives Hanes a new platform to showcase our brand as one of America’s most iconic labels,” said Jane Newman, Chief Design Officer of HanesBrands. “We had a ton of fun diving into our history together with Urban Outfitters to design this collection. It offers a youthful, vintage twist on the Hanes staples that have made us the beloved brand that we are today.”

The collection maintains Hanes’ reputation for comfort and quality, featuring soft cotton fabrics and tagless designs. With a rising demand for classic and effortlessly cool basics, the range taps into modern trends that prioritise comfort and individuality.

“At UO, we are committed to offering our customers an assortment that both meets their needs but also creates a sense of discovery,” said Marybeth Cahill, Chief Merchandising Officer at Urban Outfitters. “We think the Hanes Heritage x UO collection blends nostalgia with modern versatility - and we are excited for our customers to check it out.”

Available exclusively at Urban Outfitters, the collection is priced between $10 and $45 and can be found in over 50 Urban Outfitters locations across the United States, as well as online.

www.hanes.com

www.urbanoutfitters.com