Sustainable, design-led underwear brand, Nudea has announced its certification as a B Corporation (B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit. Nudea is proud to be one of only three United Kingdom based underwear brands to have met the rigorous social and environmental standards set by B Lab. Nudea is also taking the lead globally as one of the few brands providing technical bras and briefs to have achieved such status.

The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

Priya Downes, Nudea’s CEO and Founder, comments: “We’re delighted to share this fantastic announcement of Nudea’s B Corp certification and to further our ‘CareMore’ commitment with an exemplary B Impact Score of 103*. B Corp is one of the most demanding certifications that evaluates brands’ social and environmental impact, with over 300 questions on governance, workers, communities and impact on the environment. It is the result of a collective work at Nudea that started in April 2021 and through 10 months of rigorous auditing and legals, we are proud to be part of the B Corp community.”

“This certification offers Nudea a powerful framework to accelerate our ambitions to be a leader in this category. It also reinforces our commitment to improve and challenge ourselves to continuously do better, using our business as a force for good for the benefit of all people, communities, and the planet.”

Chris Turner, Executive Director of B Lab UK, adds: “We are delighted to welcome Nudea to the B Corp community. This is a movement of companies who are committed to changing how business operates and believe business really can be a force for good. We know that Nudea is going to be a fantastic addition to the community and will continue driving the conversation forward”.

“We are pleased to have B Corps of all shapes and sizes as part of our community – from start-ups to multinationals and across many different industries. Business is a powerful force and B Corps demonstrate that you can do good in any sector. Welcoming Nudea is an exciting moment because the brand has an opportunity to lead the way within the fashion industry. We and the rest of the B Corp community are really pleased to support Nudea in paving the way for a new way of doing things”.

Nudea

Nudea launched in 2019 and is a digital-first business disrupting the bra shopping experience from measurement to try on.  80% of women wear the wrong bra size because 75% haven’t been fitted in over three years. This is why Nudea has created its own custom fitting tools including the trademarked Fit Tape designed for accurate self-measurement at home. Nudea has already supported over 15,000 women to size up at home throughout lockdown and is reshaping underwear shopping for good.

Nudea founder, Priya Downes, was uninspired by the uncomfortable and old-fashioned bras that she found in her underwear drawer, so she decided to envision her own brand that was built around the modern woman and her lifestyle. With no overhyped technology, no simplifying design and no shortcuts, Nudea brings together the best of modern fabric and production techniques together with sustainability practices to engineer better underwear.

Nudea’s commitment to sustainability includes the carbon positive brand’s easy-to-use fitting tools to deliver on fit for conscious, responsible shopping, premium fabrics crafted from recycled yarns, a thoughtfully designed selection of styles made in partnership with responsible suppliers who pay fair living wages, produced in a GOTS and SLCP fully-certified factory in Portugal and all delivered in recycled and recyclable packaging.

B Lab UK

B Lab UK is transforming the economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and we certify companies—known as B Corps—who are leading the way. To date, our global community includes 4,600 B Corps in 79 countries and 153 industries, and over 150,000 companies manage their impact with the B Impact Assessment and the SDG Action Manager.

*The median score for ordinary businesses who complete the B Impact assessment is 50.9 and over 80 qualifies for B Corp certification.

www.nudea.com

B Corporation