Radianza, the flagship brand of Aditya Birla Group company Thai Acrylic Fibre, has become the first and only acrylic fibre to achieve bluesign Approved certification.

In addition, it is also the only acrylic fibre which has Higgs MSI scores, a Life Cycle Assessment (LCA) study and a digital tracking and tracing facility.

The gel-dyeing technology behind Radianza is the key driver for its superior sustainability performance. Water pollution and consumption are two of the biggest environmental problems facing the fashion industry and conventional dyeing processes contribute immensely towards these two problems. In gel-dyeing, the dye is absorbed in the fibre within 4-5 seconds with close to zero discharge of unused dye and a minimum requirement for water.

The LCA study, as well as the MSI scores, show a significant reduction of environmental impact while using Radianza fibre in place of conventional acrylic fibres.

Bluesign Approved articles go through a rigorous certification process by Bluesign Technologies which certifies that they are produced in a resource conserving way, with a minimum impact on people and the environment.

“We are very proud of getting Radianza fibre bluesign Approved,” said Thomas Varghese, the company’s head of textiles. “It gives even more assurance to both our direct and downstream customers of a sustainability index of their products made with Radianza fibre. It also shows our commitment to not only come up with more and more sustainable products for the industry, but also the lengths we will go to to ensure that our customers can safely claim the better environmental impact of their products.”

www.radianza.world