Eastman Naia has officially launched ‘Naia On The Move’ at the recent Functional Fabric Fair in Portland, introducing a sustainable, high-performance fibre solution for activewear and urban lifestyles. The innovation marks a significant step in the evolution of Naia’s cellulosic fibre technology, combining comfort, function, and eco-conscious design.

Naia On The Move is engineered to meet the demands of modern, fast-paced living. Manufactured using Eastman’s molecular recycling technology, the fibre blend consists of 60% sustainably sourced wood pulp and 40% recycled waste materials, certified by the Global Recycled Standard via mass balance. This innovative approach results in a cellulose acetate staple fibre with a substantially lower environmental footprint.

Designed for light sports and active daily wear, Naia On The Move delivers superior next-to-skin comfort, breathability, and rapid moisture-wicking. The fibres help garments stay fresh and odour-resistant throughout the day, even after multiple washes. Third-party testing shows that Naia Renew staple fibre performs better in moisture management and odour control than polyester, even at lower blend ratios.

Naia On The Move blends seamlessly with materials such as wool and polyester, offering versatility to designers who wish to craft collections that are both stylish and sustainable. It empowers brands to develop garments that can handle fluctuating urban conditions - temperature, humidity, and activity levels - without compromising on comfort or performance.

“Naia On The Move was born from a clear need in the market for materials that move with the rhythm of people’s lives,” said Chad Doub, global segment leader of staple fibres at Eastman. “It combines everyday comfort and technical performance for people who are always on the go.”

Following a premiere in Shanghai, Naia On The Move now takes centre stage at Portland’s Functional Fabric Fair. Visitors can explore the innovation and the entire Naia fibre range at Booth 920, discovering solutions that align with a more responsible textile future.

www.eastman.com