ShinWon Corporation, a leading Korean apparel manufacturer, has accelerated its expansion in Central America with major investments aimed at boosting competitiveness, lead time optimisation and sustainability. With the recent implementation of US countervailing tariff measures, the company’s long-term nearshoring strategy is proving prescient, enabling it to maintain a stable and agile supply chain.

Anticipating shifts in global trade policy, ShinWon expanded its production footprint in the region prior to the April 9 policy change. In 2023, the company established ShinWon Central America, S.A. in Guatemala as a regional sales and market development hub. This was followed by the launch of a dedicated activewear factory in early 2024, designed to meet the specific requirements of major US sportswear brands. In January 2025, ShinWon acquired local manufacturer Modas Blue, S.A., further consolidating its production capacity.

Leveraging Guatemala’s proximity to the U.S., ShinWon has implemented a nearshoring model that significantly reduces lead times by streamlining processes from sample development to final delivery. This responsive infrastructure supports fast fashion cycles and improves delivery reliability for its global clients.

Central to the company’s operational efficiency is its proprietary Manufacturing Execution System (MES), SWIMS (ShinWon Intelligent Manufacturing System). SWIMS integrates digital design, automation, unmanned logistics, real-time quality control, and automated warehousing within a unified control framework. The result is enhanced production accuracy, efficiency and product quality. ShinWon plans to bolster this system further with a Real-time Production Alert System to reduce defects and enhance customer satisfaction.

In addition to digital transformation, ShinWon is embedding environmental responsibility across its operations. Subsidiaries such as ShinWon GT, Daniel Tex, and Fashion Stitch Noah have adopted solar power systems and eco-conscious infrastructure to reduce emissions and improve energy efficiency. These sustainability measures reflect ShinWon’s commitment to meeting the growing ESG expectations of international apparel brands.

JJ Park, CEO of ShinWon, commented: “Our commitment to expanding manufacturing in Central America—particularly in Guatemala and Nicaragua—predates the recent tariff changes. This foresight has allowed us to build a resilient and responsive supply network. Through our SWIMS-powered infrastructure, digital innovation, and strong ESG practices, ShinWon is firmly positioned as a trusted partner for global fashion brands navigating today’s complex supply chain landscape.”

With 15 subsidiaries across five countries, including Guatemala, Nicaragua, Vietnam, Indonesia, and the United States, ShinWon employs around 30,000 people globally. The company continues to advance its technological edge through investments in AI-driven analytics, 2D/3D design, and virtual reality showrooms to reinforce its leadership in the global apparel industry. ShinWon’s vision encompasses a fully vertical production process, encompassing spinning, knitting, dyeing, printing, washing, and warehousing in its production countries.

www.shinwon.com