Thin tights have always been synonymous with discomfort and embarrassment due to the static electricity that can be generated on contact with materials such as viscose or polyester, causing discomfort to wearers, says elastane fibre maker The Lycra Company.

Accordingly, the company has introduced Lycra Sheer Sensation technology, an innovative solution that puts an end to the unpleasant sensation of 'sticky' tights caused by static electricity.

Born out of the demand from frustrated customers

Tights lovers know that well-fitting items provide optimum comfort and unrivalled self-confidence. Lycra fibre has always lived up to this promise. However, static electricity has always been a persistent problem.

In 2020, a Kantar survey of 286 pantyhose wearers in the UK found that:

- 58% of tights wearers in the UK recognised static electricity as an irritating problem.

- 63% would be willing to buy tights that reduce or eliminate static electricity.

In response to consumer concern and to say goodbye to static electricity on the body was the reason for the creation of Lycra Sheer Sensation technology.

The Lycra Sheer Sensation technology has proved its effectiveness in neutralising the effects of static electricity. Permanently integrated into the fibre during the production process, Lycra Sheer Sensation technology offers static-free products.

In summary, the key benefits of Lycra Sheer Sensation technology are:

- No more static electricity: Lycra Sheer Sensation technology neutralises static electricity, providing perfect comfort.

- Absolute confidence: Tights with this technology allow you to choose any outfit with confidence, without worrying about the static cling caused from the electrostatic charge generated by fabrics rubbing against each other.

- Transparent elegance: Tights made with Lycra Sheer Sensation technology retain their sheer appearance without compromising comfort or performance.

- Anti-static durability: The anti-static properties of tights are durable even after repeated machine or hand washing.

- Uniformity and invisibility: Lycra Sheer Sensation technology raises the standards for everyday tights, offering perfect uniformity and invisibility of the elastane fibre.

- Vibrant colours: Lycra Sheer Sensationfibre improves the absorption of dyes, making it possible to manufacture tights with no adhesion and saturated colours to suit all skin tones.

- Sustainable approach: Tights made with Lycra Sheer Sensation technology offer ecological benefits by reducing water consumption during the manufacturing process.

These advantages make Lycra Sheer Sensation technology a must-have innovation for consumers looking for comfort, confidence and elegance in their tights, the company concludes.

 www.thelycracompany.com