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Industry Talk

Hanes launches athleisure collection

Hanes Moves combines comfort, performance, and style in its first-ever cross-category athleisure collection.

12th March 2025

Knitting Industry
 |  Winston-Salem, NC, USA

Sports/​Activewear

HanesBrands has introduced Hanes Moves, a new athleisure collection designed for movement, versatility, and all-day comfort. As the brand’s first major push into the athleisure market, Hanes Moves offers an extensive range of athletic-inspired innerwear and apparel for men, women, and children. The collection includes sports bras, leggings, moisture-wicking t-shirts, and supportive running shorts, ensuring wearers can transition effortlessly from workouts to daily activities.

“We know that our shoppers rely on Hanes for comfortable basics that power their everyday activities,” said Joe Cavaliere, Group President, Global Innerwear at HanesBrands. “With Hanes Moves, we’re bringing that same trusted comfort into the athleisure space, offering versatile pieces that transition effortlessly from your workout to your daily routine. This collection is a natural progression for Hanes, uniting our expertise in innerwear, apparel, and performance technology into a single, unified collection.”

Hanes Moves features advanced performance technology to enhance comfort and functionality. Key innovations include anti-chafing and cooling solutions in men’s and boys’ underwear, breathable stretch technology in women’s underwear, moisture-wicking and odour control properties, and integrated storage solutions in leggings and shorts. The collection also includes leak-protection features in select women’s styles.

“Hanes Moves was a natural extension from our core basics,” said Jane Newman, Chief Design Officer, Global Innerwear at HanesBrands. “We have evolved from classic essentials to fashion basics, then to comfy loungewear at home. With Hanes Moves, we are excited to make our mark with stylish, functional athleisure. We focused on technical features because our customer wants to feel comfortable and stylish throughout their day, no matter what they are doing.”

The collection includes a variety of activewear and innerwear across different life stages. Key highlights include: Hanes Moves Ultimate Men's Anti-Chafe Boxer Brief Underwear, Total Support Pouch, X-Temp; Hanes Moves Women's 7/8 Leggings with Internal Pocket; Hanes Moves Ultimate Men's Breathable Mesh Crewneck T-Shirt, X-Temp; Hanes Moves Men's Total Support Pouch Shorts with Built-In Boxer Brief; Hanes Moves Women's V-Neck Crop Bralette; Hanes Moves Boys’ Performance Stretch Boxer Brief Underwear; and Hanes Moves Women's Bike Shorts with Internal Pocket.

The collection is available at Hanes.com and major retailers, including Amazon, Walmart, Target, and Kohl’s.

www.hanes.com

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